Đề bài

2. Read the article. Match the highlighted words with their meanings.

(Đọc bài viết. Nối những từ được đánh dấu với nghĩa của chúng.)

DEBATE CORNER

Digital media is any form of media that is created, viewed, and distributed via electronic devices. Examples of digital media include websites, social media, videos, video games, digital advertising, software, and electronic books. With the development of technology and smart devices in recent years, digital media saw a sharp rise. This raises the question of whether digital media will replace traditional media such as printed newspapers, broadcast TV, and radio. Below are two opinion pieces sent to our Debate Corner this week.

Nowadays, it is much easier and more convenient to access information via digital media. Most digital content is also freely accessible. All it takes is a few clicks, and you can read the latest news, watch videos, or see online adverts. In addition, digital media forms are more interactive. For example, customers can provide instant feedback, which can be used to solve any problems. In return, almost every organisation can reach its target customers easily via digital media. Furthermore, digital media is more flexible since information can be updated easily and frequently. By contrast, articles in printed newspapers or adverts on TV cannot be changed immediately. With more than 75 million social media users in Viet Nam and the number is increasing, it will not be long before traditional media becomes a thing of the past. - Minh Quang

Digital media is very convenient, but its strengths are also its own weaknesses. Since anyone with access to computers and the Internet can post or share information online, it raises the question of how credible it is. On the other hand, traditional media offers information from reliable sources that are fact-checked. Moreover, let us not forget that digital media relies on the Internet and smart devices to work well. There are still remote or disadvantaged areas in Viet Nam where access to technology is limited or too expensive. Many people also still struggle with technology. So although digital media is on the rise, traditional media such as printed newspapers, broadcast TV, and radio is here to stay. - Pham Hoa

1. distributed

2. accessible

3. interactive

4. credible

a. that can be trusted or believed

b. that allows information to be passed continuously and in both directions between different devices or users

c. that can be reached, used, seen, etc.

d. given to a large number of people

Phương pháp giải

Tạm dịch:

GÓC TRANH LUẬN

Phương tiện kỹ thuật số là bất kỳ hình thức phương tiện nào được tạo, xem và phân phối thông qua các thiết bị điện tử. Ví dụ về phương tiện truyền thông kỹ thuật số bao gồm các trang web, phương tiện truyền thông xã hội, video, trò chơi điện tử, quảng cáo kỹ thuật số, phần mềm và sách điện tử. Với sự phát triển của công nghệ và thiết bị thông minh trong những năm gần đây, phương tiện truyền thông kỹ thuật số có sự phát triển mạnh mẽ. Điều này đặt ra câu hỏi liệu phương tiện truyền thông kỹ thuật số có thay thế được các phương tiện truyền thông truyền thống như báo in, truyền hình và đài phát thanh hay không. Dưới đây là hai ý kiến được gửi đến Góc tranh luận của chúng tôi trong tuần này.

Ngày nay, việc tiếp cận thông tin qua các phương tiện kỹ thuật số đã dễ dàng và thuận tiện hơn rất nhiều. Hầu hết nội dung kỹ thuật số cũng có thể truy cập miễn phí. Tất cả chỉ cần một vài cú nhấp chuột và bạn có thể đọc tin tức mới nhất, xem video hoặc xem quảng cáo trực tuyến. Ngoài ra, các hình thức truyền thông kỹ thuật số có tính tương tác cao hơn. Ví dụ: khách hàng có thể cung cấp phản hồi tức thì, phản hồi này có thể được sử dụng để giải quyết mọi vấn đề. Đổi lại, hầu hết mọi tổ chức đều có thể tiếp cận khách hàng mục tiêu một cách dễ dàng thông qua phương tiện truyền thông kỹ thuật số. Hơn nữa, phương tiện truyền thông kỹ thuật số linh hoạt hơn vì thông tin có thể được cập nhật dễ dàng và thường xuyên. Ngược lại, các bài viết trên báo in hay quảng cáo trên TV không thể thay đổi ngay lập tức. Với hơn 75 triệu người dùng mạng xã hội ở Việt Nam và con số này ngày càng tăng, sẽ không lâu nữa các phương tiện truyền thông truyền thống sẽ trở thành quá khứ. - Minh Quang

Phương tiện truyền thông kỹ thuật số rất tiện lợi nhưng điểm mạnh cũng chính là điểm yếu của nó. Vì bất kỳ ai có quyền truy cập vào máy tính và Internet đều có thể đăng hoặc chia sẻ thông tin trực tuyến, điều đó đặt ra câu hỏi về độ tin cậy của thông tin đó. Mặt khác, phương tiện truyền thông truyền thống cung cấp thông tin từ các nguồn đáng tin cậy đã được kiểm chứng thực tế. Hơn nữa, chúng ta đừng quên rằng phương tiện truyền thông kỹ thuật số dựa vào Internet và các thiết bị thông minh để hoạt động tốt. Vẫn còn những vùng sâu vùng xa hoặc khó khăn ở Việt Nam, nơi khả năng tiếp cận công nghệ còn hạn chế hoặc quá đắt đỏ. Nhiều người vẫn còn phải vật lộn với công nghệ. Vì vậy, mặc dù các phương tiện truyền thông kỹ thuật số đang phát triển, các phương tiện truyền thông truyền thống như báo in, truyền hình và đài phát thanh vẫn tiếp tục tồn tại. - Phạm Hoa

Lời giải của GV Loigiaihay.com

1 - d. distributed: given to a large number of people

(phân phối: trao cho một số lượng lớn người)

2 - c. accessible: that can be reached, used, seen, etc.

(có thể truy cập: có thể tiếp cận, sử dụng, nhìn thấy, v.v.)

3 - b. interactive: that allows information to be passed continuously and in both directions between different devices or users

(tương tác: cho phép thông tin được truyền liên tục và theo cả hai hướng giữa các thiết bị hoặc người dùng khác nhau)

4 - a. credible: that can be trusted or believed

(đáng tin cậy: có thể được tin cậy hoặc tin tưởng)

Xem thêm : Tiếng Anh 12 - Global Success
Báo lỗi - Góp ý
BÌNH LUẬN
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Danh sách bình luận

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Các bài tập cùng chuyên đề

Bài 1 :

Choose the best answer to complete the passage.

Twenty (1)________ ago, kids in school had never even heard of the internet. Now, I'll bet you can't find a single person in your school who hasn't at least heard of it. In fact, many of us use it on a regular basis and even have access to it from our homes! The 'net' in internet really stands (3) _________ network. A (2) __________  is two or more computers connected together so that information can be (4) __________, or sent from one computer to another. The internet is a vast resource for all types of information. You may enjoy using it to do research for a school project, downloading your favourite songs or communicating with friends and family. Information is accessed through web pages (5) _________ companies, organizations and individuals create and post. It's kind of like a giant bulletin board that the whole world uses! But since anyone can put anything on the internet, you also have to be careful and use your best judgement and a little common sense.

Just because you read something on a piece of paper someone sticks on a bulletin board doesn't mean it's good information, or even correct, for that matter. So you have to be sure that whoever posted the information knows what they're talking about, especially if you're doing (6) ___________! But what if you're just emailing people? You still have to be very careful. If you've never met the person that you're communicating with online, you could be on dangerous ground! You should never give out any personal information to someone you don't know, not even your name! And just like you can't believe the information on every website out there, you can't rely (7) ________ what strangers you 'meet' on the internet tell you either. Just like you could make up things about yourself to tell someone, someone else could do the same to you!

Xem lời giải >>

Bài 2 :

Read the passage and decide whether the statement is true or false.

The Owners of the "News”

The role of the media is essentially defined by the manipulation of information-oriented towards the control of "public opinion", but their goals are not social as described in the mythology of "journalistic objectivity".

The famous ethical flags of journalism: fairness, objectivity and freedom of expression, are nothing more than myths concealing the billionaire media business that moves daily market information on a global scale. The process of manufacturing and distributing information is not motivated by the need to "inform" but by the capitalist need to sell news. To do this, the media, like any capitalist company, generates massive consumer needs in society and plots information strategies aimed at encouraging business growth, positioning themselves in order to successfully compete in the market.

First, information is a commodity to produce economic returns like any other commercial product offered in the capitalist market. In functional terms (and beyond the legend that is produced around it) the newspaper businesses are not guided by social purposes but for the pursuit of economic gain. Secondly, in the light of the strategic nature of the communication function to develop from the point of view of preservation of the "governance", system the media is a key tool for the control and manipulation of the economic, political and social processes.

In the news business, like any business venture, the media only works for those who can pay for their "informative" services. This is why a relationship of mutual survival between the media, governments and major economic groups exists. These groups decide what is news and what is not and use this strategy to control political, economic and social trends.

1. The article suggests that the media manipulates information in order to control what the people believe.

Đúng
Sai

2. Journalism is a billion-dollar business that moves information on a global scale.

Đúng
Sai

3. According to the article, the main objective of the media is the distribution of information.

Đúng
Sai

4. According to the article, the media business aims to aid social development and not an economic benefit.

Đúng
Sai

5. According to the article, it is society that decides what is the news and what is not.

Đúng
Sai
Xem lời giải >>

Bài 3 :

Read the passage and choose the best answer.

Instagram was founded by Kevin Systrom and Mike Krieger in October 2010. Systrom and Krieger initially wanted to create an application for mobile photography called Burbn, but upon developing their idea further, they found that it was too similar to the existing search-result app called Foursquare. They tweaked their original idea until they came up with a photo-sharing app. The name “Instagram” is a combination of “instant camera” and “telegram.”

From the outset, Instagram proved extremely popular. Only two months after its launch, it achieved a million users and reached ten million users in its first year. The simple idea of sharing photos in a social media setting appealed to a wide variety of phone users. As time went on, Systrom and Krieger began making a series of technology-related improvements to the app —making it compatible with Android and Windows phones, for example - as well as improving the user experience. In January 2011, it added hashtags, offering users the ability to find posts and people related to common interests. As Instagram grew into one of the most popular apps in the world, tech titans took notice. In 2012, Facebook purchased Instagram for one billion dollars.

In November 2012, Instagram launched web versions of user profiles, giving desktop users the ability to access Instagram profiles. However, the website profile launch retained limited functionality and lacked a search bar; the feature was redesigned in 2015. Instagram also began allowing the upload of non-square photos to the app in August 2015, a notable shift from the look and feel of the app since its inception. Rather than cropping down larger photos to a neat square, users could upload any photo of any dimension to share with friends and followers.

In March 2016, Instagram changed the nature of its news feed, the place where users scroll through newly-posted photos from those they follow, from chronological to algorithmic. “Algorithmic” means that Instagram uses computer algorithms and artificial intelligence to make “decisions” on what its data predicts you’ll like best. While this decision was met with backlash at first, it was made in order to prevent users from missing important posts from friends and family that might have gone unnoticed with a standard chronological timeline approach. Later in 2016, the app underwent major aesthetic changes; the app itself revamped to a black-and-white theme, while the app icon changed to a whimsical rainbow-colored design.

Today, Instagram boasts 800 million users. Every day, 55 million photos are uploaded and 1.2 billion likes are recorded.

Xem lời giải >>

Bài 4 :

Choose the best answer to complete the passage.

Social Media

Some people are saying that social media is harming our lives. Twenty years ago, people talked to (1)__________ other, but now they message instead of talk. Many people worry too (2)___________ about what others think. They post photos and want everyone to like the photo and they (3) _______ sad if people do not like it.

Maybe people should take a break (4) ________ social media to live the real life. It would be better for people to like each other instead of liking online 'likes'. Also, there is a lot of fake news or posts telling lies about people. This is a global problem.

Several parents are banning their children from using social media, but it not all bad (7) _____ it helps to connect people in the world.

Xem lời giải >>

Bài 5 :

Read the passage and choose the best answer.

The Internet is the world’s largest computer network with over 100 million users worldwide and this number is doubling from year to year. The Internet is like an international highway of information. Now, you can sit at your computer, choose a route and arrive at your destination -that is, the information you need. Today, from your computer, you can access a library in one country, talk to an expert on a certain topic in a second country and send your own information to someone doing research in a third. So, we don’t know what will be next in the not-too-distant future.

The Internet was born when scientists attempted to connect the American Defence Network to other satellite networks in order to exchange information. Soon, scientific and educational institutions as well as research departments became interested in linking up, and, before long, the Internet had expanded into an international information and communication network.  

The Internet now reaches all the countries in the world. You can be connected to the Internet directly through your own computer or you can hook up to an access system which allows you to use some of the Internet’s services.

To tell the truth, there are problems with modern technology like the Internet. For example, copyright laws and other media regulations haven’t managed to come to grips with the Internet yet. Unfortunately, some unscrupulous people have already recognized the commercial potential of the Internet. They have used it to sell stolen goods illegally and even pornorgraphy, which would obviously make the Internet unsuitable for use in schools. Both government and computer experts are concerned about the misuse of such a system and must do their best to prevent it. Nobody actually owns the Internet, nobody runs it and no one has the power to switch it off. Thus, the nature of the Internet will be shaped by the culture and morality of the people who use it.

Xem lời giải >>

Bài 6 :

Promoting a charity event

(Quảng bá sự kiện từ thiện)

1. Listen and read.

(Nghe và đọc.)


Mark: Hi. Mai. What's up? You look so worried!

Mai: I'm so stressed! The school charity club is planning a music show, and I'm in charge of the publicity for the event. But it's so difficult to think of ways to attract people's attention. There hasn't been much interest so far.

Linda: Why don't you place an advert in the local newspaper? Everybody reads it, and I'm sure an advert there can help draw attention to the event.

Mai: It'll be too expensive. I'm afraid we can't afford to promote the show as if it were a big profit-making event.

Mark: I see... How about putting up posters in the area?

Mai: Well, they're not expensive, but there're so many of them that viewers may not pay enough attention to our poster.

Mark: How about the Internet?

Mai: You mean running commercials online? That will cost lots of money, too.

Mark: Not necessarily. We can post information on social media sites, which is free and effective. In fact, they are such popular tools of communication nowadays that everybody uses them to advertise products and events, and connect with people.

Mai: I've thought of that, but I don't have a big social media presence like you do.

Linda: Well, perhaps you should consider all of our suggestions. First, I'll phone the local newspaper to see if they offer any discounts for charity advertising.

Mark: And I can help you promote the event on the Internet. Let's get together this afternoon to design some posters, too.

Mai: Thanks so much! See you then.

Xem lời giải >>

Bài 7 :

2. Read the conversation again and circle the correct answers.

(Đọc lại đoạn hội thoại và khoanh tròn những câu trả lời đúng.)

1. Advertising in the local newspaper is cheap/ expensive, but it will attract/won't attract people's attention.

2. Posters are expensive/not expensive, but people may/may not notice them.

3. Posting information on social media sites is a very popular way of promoting/selling things.

4. Linda/Mark will help Mai with promoting the event on the Internet.

Xem lời giải >>

Bài 8 :

3. Find words in 1 with the following meanings.

(Tìm các từ ở bài 1 có nghĩa như sau.)

1. p__________: the activity of ensuring that somebody or something gets a lot of attention from lots of people

2. v__________: people who watch or look at something

3. c__________: advertisements on television, on the radio, or on a website

4. p__________: the ability to make a strong impression on other people

Xem lời giải >>

Bài 9 :

4. Match the two clauses to make sentences used in 1.

(Nối hai mệnh đề để tạo thành câu dùng ở bài 1.)

1. They can't afford to promote the show

a. that everybody uses them to advertise products and events, and connect with people.

2. Mai doesn't have a big social media presence

b. as if it were a big profit-making event.

3. There're so many posters

c. like Mark does.

4. They are such popular tools of communication nowadays

d. that viewers may not pay enough attention to their poster.
Xem lời giải >>

Bài 10 :

3. Read the article again. Write Q next to Quang's opinion, H next to Hoa's opinion, and N if it is not their opinion.

(Đọc lại bài viết. Viết Q bên cạnh ý kiến của Quang, H bên cạnh ý kiến của Hoa, và N nếu đó không phải là ý kiến của họ.)

1. Digital media will replace traditional media in our country soon.

2. Digital media will replace traditional media, but that won't be soon.

3. Traditional media will become more accessible in the future.

4. Both traditional and digital media will be in use in the future.

5. The future is uncertain for both traditional and digital media.

______

______

______

______

______
Xem lời giải >>

Bài 11 :

4. Read the article again. Choose the correct answers.

(Đọc lại bài viết. Chọn những đáp án đúng.)

1. What are the three main reasons that Quang gives to support his view?

(Circle THREE correct choices)

A. All digital media content is free to use.

B. Digital media can be accessed easily.

C. Information on digital media can be updated many times.

D. Users can interact with content and post opinions on digital media.

E. Customers are more flexible online.

2. Why does Quang mention the fact that many organisations can reach its customers via digital media?

A. To prove that advertisements on digital media are highly accessible.

B. To suggest that customers can interact well on digital media.

C. To show that digital media allows interaction between both sides.

D. To prove that digital media forms are easier to use than traditional ones.

3. What are the three main reasons that Hoa gives to support her view?

(Circle THREE correct choices)

A. Information on digital media cannot always be trusted.

B. The government only supports the use of traditional media.

C. People in areas with limited access to technology still use traditional media.

D. Not everyone is comfortable with technology.

E. Traditional media forms are friendlier to users than digital ones.

4. Why does Hoa say 'here to stay' in her opinion piece?

A. To show that digital media will only continue to be used in her country.

B. To confirm her opinion that traditional media has become a part of life and will continue to be popular.

C. To emphasise that printed newspapers can easily be sent to remote places.

D. To state her opinion that digital media is on the rise.

Xem lời giải >>

Bài 12 :

1. Read the following text and complete the table below.

(Đọc đoạn văn sau và hoàn thành bảng bên dưới.)

MASS MEDIA AROUND THE WORLD

There are different types of mass media and some work better than others in different situations. They could be as advanced as digital billboards, or as simple as public loudspeakers.

Digital billboards

Unlike a traditional billboard which can only show one printed image, a digital billboard can change between different messages. Digital billboards are also considered more attractive than traditional ones, and people are more likely to notice them. Moreover, they can also be updated in real time.

Nowadays, digital billboards are common in many big cities around the world. It is hard to imagine places like Times Square in New York, Piccadilly Circus in London, or Shibuya in Tokyo without bright light adverts. Although they are growing in popularity, there have been concerns about their impact on the surrounding environment. Global light pollution is increasing each year. The constant light emitted by digital billboards often confuses birds, harms insects, and causes health problems in humans, too.

Public loudspeakers

In the past, public loudspeakers were used during the war to warn people of air attacks. Nowadays, they are still used in parts of Japan, the Philippines, and the US to alert people to natural disasters such as storms, earthquakes, and tornadoes. In Viet Nam, they are used to communicate important public announcements to residents. However, the noise from a city-wide loudspeaker system can be a problem to some people.

 

Digital billboards

Public loudspeakers

Uses and advantages

 

 

Problems

 

 

Countries where they are used

 

 
Xem lời giải >>

Bài 13 :

3 Read the quiz and answer the questions.

(Đọc câu đố và trả lời các câu hỏi.)

Xem lời giải >>

Bài 14 :

1 Read the email. Look at the phrases in bold. What were the actual words used by the speakers?

(Đọc email. Nhìn vào các cụm từ in đậm. Những từ thực tế được sử dụng bởi các người nói là gì?)

Hi Daisy,

To: daisy@email.com

Last week 1 my brother said that he had posted some photos on his blog. Then 2 he told me that some of his friends had left negative comments on the photos, and 3 he would not forget them. 4 I said that he had relied too much on information from social media, and that 5 he shouldn't spend time reading them. 6 My mum says that my brother needs support from me and 7 I shouldn't complain about his dependence on social media. What do you think? Eva

Xem lời giải >>

Bài 15 :

2 Read the definition of an urban legend, then listen to the story. What happened? Did you like it?

(Đọc định nghĩa về một truyền thuyết đô thị, sau đó nghe câu chuyện. Chuyện gì đã xảy ra thế? Bạn có thích nó không?)

urban legend noun a modern story that spreads spontaneously and has elements of humour or horror

(huyền thoại đô thị (danh từ) một câu chuyện hiện đại lan truyền một cách tự phát và có yếu tố hài hước hoặc kinh dị)

Xem lời giải >>

Bài 16 :

1 Read the news report and answer the questions.

(Đọc bản tin và trả lời câu hỏi.)

1 What has the man been accused of doing?

2 Can you give examples of similar telephone or internet scams?

Last night, police arrested a man for using social media to obtain people's phone numbers. Martin Wheeler, 41, had phoned a number of people and apparently convinced them that they had won a free gift. He asked them to provide their financial details. Wheeler has admitted that the free gifts didn't exist, but has denied that he actually stole any money. He claimed that he'd been trying to raise awareness of the dangers of giving away their details. Police have warned the public never to make personal or financial information available to others unless absolutely certain that they are genuine.

Xem lời giải >>

Bài 17 :

2 Read the article. What's the most amusing or unusual hoax image you've seen? Do you think hoaxes are a problem? Why? / Why not?

(Đọc bài viết. Hình ảnh chơi khăm thú vị hoặc bất thường nhất mà bạn từng thấy là gì? Bạn có nghĩ rằng trò lừa bịp là một vấn đề? Tại sao? / Tại sao không?)

It’s all a hoax

Although technology has created an increase in hoax images, the first fake photo dates back to the 1830s. Some years later, a book claimed to show the surface of the moon - even though this wasn't actually photographed. An obsession with the spirit world led to a series of photos showing ghosts and fairies, and 1960s interest in space travel produced numerous images of alien life. Nowadays, there is plenty of online evidence of our addiction to this visual trickery - there seems to be an endless demand for amusing images of monster cats, mutant squids, and friends posing with Hollywood stars. It can be almost impossible to tell the difference between what's real and what's fake.

Xem lời giải >>

Bài 18 :

STARS OF THE vlogosphere

A

Helicopters circled the sky above Piccadilly Circus as the police officers below struggled to control the thousands of fans on the streets outside the bookstore. Who were the thousands of fans waiting for? That latest pop sensation? No, a 'vlogger' - a video blogger.

B

What makes vloggers so popular? Successful vloggers share some common characteristics. They are outgoing, quick-witted and spontaneous in front of 10 their webcams. There is also a lot of interaction with the audience and feedback on their videos. This means vloggers can adapt the content of their videos to keep their viewers happy. It is material that is made by young people for young people without any intrusion from media corporations. What is more, thanks to the accessibility of modern technology, the vlogs can be watched anywhere at any time. All these ingredients have created a two-way relationship between vloggers and their subscribers, based on shared interests and trust that cannot be found between the providers and users of other media.

C

However, it appears that those shared interests and that trust might become negatively affected by money. Some of the big-name vloggers can earn 25 up to £20,000 for displaying an advertisement on their channel. They also earn a lot for mentioning or reviewing a product in a vlog. About 1,000 vloggers around the world earn at least £100,000 a year from their YouTube income. And profits are sometimes 30 earned at the expense of honesty.

D

So, will vlogs go the way of many TV programmes and films? Not according to the vloggers, who emphasise their creative independence over making money. However, Zoella, one of the few vloggers in the public eye in Britain, caused a scandal after publishing a book and claiming that it had always been her dream to write a novel. Shortly later, she had to admit that she had not written it alone and her name was justbeing used to sell it. Many experts saw it as a sign that vlogging had lost its innocence and that large media corporations were taking control.

Tạm dịch

NGÔI SAO CỦA vlogosphere

A

Máy bay trực thăng lượn vòng trên bầu trời phía trên Rạp xiếc Piccadilly trong khi các sĩ quan cảnh sát bên dưới chật vật kiểm soát hàng nghìn người hâm mộ trên đường phố bên ngoài hiệu sách. Hàng ngàn người hâm mộ đang chờ đợi ai? Hiện tượng nhạc pop mới nhất đó? Không, một 'vlogger' - một blogger video.

B

Điều gì khiến vlogger được yêu thích đến vậy? Các vlogger thành công đều có chung một số đặc điểm. Họ là những người hướng ngoại, nhanh trí và tự nhiên trước 10 webcam của mình. Ngoài ra còn có rất nhiều tương tác với khán giả và phản hồi về video của họ. Điều này có nghĩa là các vlogger có thể điều chỉnh nội dung video của họ để khiến người xem hài lòng. Đó là tài liệu được người trẻ làm ra cho giới trẻ mà không có sự can thiệp nào từ các tập đoàn truyền thông. Hơn nữa, nhờ khả năng tiếp cận của công nghệ hiện đại, các vlog có thể được xem mọi lúc, mọi nơi. Tất cả những thành phần này đã tạo ra mối quan hệ hai chiều giữa vlogger và người đăng ký của họ, dựa trên sở thích và sự tin tưởng chung mà không thể tìm thấy giữa nhà cung cấp và người dùng các phương tiện truyền thông khác.

C

Tuy nhiên, có vẻ như những lợi ích chung và niềm tin đó có thể bị ảnh hưởng tiêu cực bởi tiền bạc. Một số vlogger tên tuổi có thể kiếm được từ 25 đến 20.000 bảng Anh khi hiển thị quảng cáo trên kênh của họ. Họ cũng kiếm được rất nhiều tiền khi đề cập hoặc đánh giá một sản phẩm trong vlog. Khoảng 1.000 vlogger trên khắp thế giới kiếm được ít nhất 100.000 bảng mỗi năm từ thu nhập YouTube của họ. Và lợi nhuận đôi khi kiếm được 30 đô la bằng sự trung thực.

D

Vậy vlog có phù hợp với nhiều chương trình truyền hình và phim ảnh không? Không theo ý kiến của các vlogger, những người nhấn mạnh sự độc lập sáng tạo của họ trong việc kiếm tiền. Tuy nhiên, Zoella, một trong số ít vlogger được công chúng ở Anh biết đến, đã gây ra vụ bê bối sau khi xuất bản một cuốn sách và tuyên bố rằng viết một cuốn tiểu thuyết luôn là ước mơ của cô. Ít lâu sau, cô phải thừa nhận rằng cô không viết nó một mình và tên của cô chỉ được dùng để bán nó. Nhiều chuyên gia coi đây là dấu hiệu cho thấy vlogging đã mất đi sự hồn nhiên và các tập đoàn truyền thông lớn đang nắm quyền kiểm soát.

 

3 Read the text and answer the questions.

(Đọc đoạn văn và trả lời các câu hỏi.)

In which paragraph (A-D) does the writer...

1 give reasons for the popularity of vlogs?

2 provide an example that demonstrates how popular vloggers have become?

3 give an example of someone being dishonest?

Xem lời giải >>

Bài 19 :

Reading Strategy

Read the multiple-choice questions and all possible answers carefully.

Find the part of the text that each question refers to. Read the answers again and choose the one that best matches the information in the text.

Check that the other answers are incorrect.

(Chiến lược đọc

Đọc kỹ các câu hỏi trắc nghiệm và tất cả các câu trả lời có thể có.

Tìm phần văn bản mà mỗi câu hỏi đề cập đến. Đọc lại câu trả lời và chọn câu trả lời phù hợp nhất với thông tin trong văn bản.

Kiểm tra xem các câu trả lời khác có sai không.)

Xem lời giải >>

Bài 20 :

4 Read the Reading Strategy. Then read the first question in exercise 5 related to paragraph A. When you have chosen the correct answer (a, b, c or d), read the paragraph again and decide why the other options are wrong.

(Đọc Chiến lược đọc. Sau đó đọc câu hỏi đầu tiên trong bài tập 5 liên quan đến đoạn A. Khi bạn đã chọn câu trả lời đúng (a, b, c hoặc d), hãy đọc lại đoạn văn và quyết định tại sao các phương án còn lại đều sai.)

Xem lời giải >>

Bài 21 :

5 Read the text. For questions (2-4), circle the correct options (a-d).

(Đọc văn bản. Đối với các câu hỏi (2-4), hãy khoanh tròn các phương án đúng (a-d).)

1 There was a large police presence at a bookstore because

a fans of a famous writer were waiting to see him.

b someone very famous was causing excitement.

c the person who was coming was a pop sensation.

d thousands of people wanted to buy a book.

2. One of the common characteristics of vlogs is that follower can

a create relationships with other vlog followers.

b share their interest in vlogs created by media corporations.

c change the content of the vlogs they like.

d make their opinions on vloggers' work known.

3 Vloggers earn large sums of money by

a improving the quality of modern technology.

b talking about a product.

c influencing YouTube authorities.

d criticising products advertised by other vloggers.

4 The incident with Zoella's book

a lost her a lot of fans.

b suggested that the world of vlogging is changing.

c showed that she can write as well as a novelist.

d demonstrated that dreams can come true.

Xem lời giải >>

Bài 22 :

6 Read the text again. Are the sentences true or false? Write T or F. Correct the false sentences.

(Đọc văn bản một lần nữa. Những câu sau đúng hay sai? Viết T hoặc F. Sửa các câu sai.)

1 A vlogger could attract thousands of fans.

2 Most successful vloggers do not appreciate interaction with their audience.

3 Vloggers and their viewers are from the same age group.

4 The relationship between vloggers and viewers could be damaged by money.

5 Zoella's fans thought she was under the control of the media corporations.

Xem lời giải >>

Bài 23 :

7 VOCABULARY Match the highlighted nouns in the text with definitions (1-6).

(Nối các danh từ được đánh dấu trong văn bản với định nghĩa (1-6).)

Digital media

1 organisations that supply someone with what they want

2 the ability to reach or use something

3 the homepage for user's videos on YouTube

4 the ideas in a book, film, etc.

5 criticism, opinions, etc. that someone receives about their work

6 communication between two or more people

Xem lời giải >>

Bài 24 :

2 Read the news reports. In what two different ways did Facebook help to catch criminals? Which story does the photo belong with?

(Đọc các báo cáo tin tức. Facebook đã giúp bắt tội phạm theo hai cách khác nhau nào? Bức ảnh thuộc về câu chuyện nào?)

 

1 BURGLAR LEAVES HIS FACEBOOK PAGE ON VICTIM'S COMPUTER

MARTINSBURG - The popular online social networking site Facebook helped lead to a burglar's arrest after he stopped to check his account on the victim's computer, but forgot to log out before leaving her home with two diamond rings.

2 Fugitive caught after updating his status on Facebook

Maxi Sopo was living the dream of a fugitive abroad, kicking back on the beaches of Cancún by day, partying in the clubs by night. Then he did two things that are never a good idea when you're on the run from the authorities: he started posting Facebook updates about how much fun he was having - and he added a former Justice Department official to his list of Facebook friends.

Tạm dịch

1 TRÒ CHƠI TRÊN TRANG FACEBOOK CỦA MÌNH TRÊN MÁY TÍNH CỦA NẠN NHÂN

MARTINSBURG - Trang mạng xã hội trực tuyến phổ biến Facebook đã giúp bắt giữ một tên trộm sau khi hắn dừng lại để kiểm tra tài khoản của mình trên máy tính của nạn nhân nhưng lại quên đăng xuất trước khi rời khỏi nhà cô với hai chiếc nhẫn kim cương.

2 Kẻ chạy trốn bị bắt sau khi cập nhật trạng thái trên Facebook

Maxi Sopo đang sống trong giấc mơ của một kẻ chạy trốn ra nước ngoài, lang thang trên bãi biển Cancún vào ban ngày, tiệc tùng trong các câu lạc bộ vào ban đêm. Sau đó, anh ấy làm hai điều không bao giờ là ý kiến hay khi bạn đang chạy trốn chính quyền: anh ấy bắt đầu đăng thông tin cập nhật trên Facebook về mức độ vui vẻ mà anh ấy đang có - và anh ấy đã thêm một cựu quan chức Bộ Tư pháp vào danh sách bạn bè trên Facebook của mình.

Xem lời giải >>

Bài 25 :

2 Read the task and the report. Answer the questions.

(Đọc nhiệm vụ và báo cáo. Trả lời các câu hỏi.)

• What information does the table give?

• How many social networks are mentioned?

• Which network had the largest number of active users in January 2022?

• Which had the smallest?

• Is there any information in the table you could add to the report?

Xem lời giải >>

Bài 26 :

2 Read the text and match the paragraphs (A–C) with headings (1-3).

(Đọc văn bản và nối các đoạn văn (A–C) với các tiêu đề (1-3).)

1. A challenge

2. Well-known mathematician

3. Different interests

A

Pierre de Fermat was born on August 17 in 1601 in Beaumont-de-Lomagne, France. He was a famous French mathematician who is often called the founder of the modern theory of numbers. Fermat was one of the two leading mathematicians of the first half of the 17th century (the other was René Descart). 1_____ He was also regarded as the inventor of differential calculus, and a co-founder of the theory of probability.

B

What strikes as a surprise is that Fermat never considered doing research in Mathematics his job. Although Fermat studied law when he was at college, he developed strong love for foreign languages, literature and mathematics. He read a lot of documents and taught himself in many fields. As early as 1629 Fermat began a lot of research on mathematical theories including algebra and geometry. 2_____ He served in the local parliament at Toulouse, becoming councillor in 1634. In 1638 he was named to the Criminal Court. Despite his busy work at the court, Fermat never stopped learning and doing mathematics. In 1679, he published Introduction to Loci in which he presented that the study of loci, or sets of points with certain characteristics, could be facilitated by the application of algebra to geometry through a coordinate system.

C

The most interesting story about Fermat should be his last theorem, which is also known as Fermat's great theorem. It is a statement that there are no natural numbers x, y, z such that x + y = z", in which n is a natural number greater than 2. In 1636, Fermat, the distinguished mathematician, wrote in his copy of the Arithmetica that he had discovered a truly proof of this theorem, but the margin of the book was too small for him to write it down. 3_____ No one could prove or disprove Fermat's last theorem. Not until 1993 could the English mathematician Andrew Wiles devise a proof of this theorem. 4_____ Andrew Wiles had been interested in Fermat's last theorem since the age of ten. His years of searching for an answer finally became successful.

Xem lời giải >>

Bài 27 :

3 Four sentences (A-D) have been removed from the text. Put them back in the blanks (1-4).

(Bốn câu (A-D) đã bị xóa khỏi văn bản. Đặt chúng trở lại chỗ trống (1-4).)

A He then presented the proof in the journal Annals of Mathematics in 1995.

B Fermat discovered the fundamental principle of analytic geometry.

C In 1631 Fermat received the degree in law from the University of Orléans.

D For centuries, so many mathematicians all over the world were puzzled by this statement.

Xem lời giải >>

Bài 28 :

4 Check if the following information from the text is True or False. Write T or F.

(Kiểm tra xem thông tin sau từ văn bản là Đúng hay Sai. Viết T hoặc F.)

1 Fermat was the only founder of theory of probability

2 Besides law, Fermat was interested in different fields.

3 Introduction to Loci published in 1679 was related to Fermat's work at the Criminal Court.

4 Fermat had never stated that he could provide a proof of his last theorem.

5 It took Andrew Wiles nearly ten years to search for the proof of Fermat's last theorem.

Xem lời giải >>

Bài 29 :

1 Read the text. Four sentences have been removed. Match missing sentences (A-E) with gaps (1-4). There is one extra sentence.

(Đọc văn bản. Bốn câu đã bị loại bỏ. Nối các câu còn thiếu (A-E) với khoảng trống (1-4). Có một câu bị thừa.)

Dying for a selfie

Most of us have taken a selfie at one time or another, be it a photo of ourselves in a beautiful place, during a performance by our favourite band, or on a memorable night out with friends. Even monarchs, prime ministers and presidents have been seen in the news grinning inanely at the screen of a smartphone. 1 _______ In several cases, this action has had disastrous consequences.

Take, for example, the Spaniard who was killed by a bull while he was taking a selfie during the annual bull run in a village near his hometown. 2 _______ Incidents such as these led to the death toll from selfie-related incidents reaching double figures for the first time in 2015, overtaking the number of victims of shark attacks. Most of the cases involve people taking selfies while posing with animals, or falling from high places.

Despite the risks, social media is full of pictures featuring near misses that could have been fatal under other circumstances. Under the caption 'Most dangerous selfie ever', a woman posing at a stadium can be seen narrowly avoiding being hit in the head by a baseball approaching her. 3 _______ What is even more worrying, however, is that the woman herself dares others to better the shot, seemingly overlooking the fact that by doing so, she is endangering the lives of her 'friends' as well.

In response to the increasing threat posed by the selfie, the authorities have started to take action. National parks, such as the Waterton Canyon in Denver, Colorado, have closed their gates to visitors who have been getting too close to the bears to get them in the photo. 4 _______ But if instructions like these are really necessary, then perhaps it is about time we asked ourselves which is more important, a 'like' or a life?

A Or the Singaporean tourist who died when he fell from cliffs on the coast of Bali.

B The alternative to taking unnecessary risks is to use Photoshop to create outrageous pictures.

C The Russian Interior Ministry has launched a public education campaign advising selfie-takers against balancing on dangerous surfaces or posing with their pets, among other things.

D But today, more and more people are putting their lives at risk in an attempt to get the most shocking picture to share on social media.

E Yet the photo has received thousands of 'likes', and the comments below it suggest that this behaviour is something to be admired.

Xem lời giải >>

Bài 30 :

a. Read Emily's blog post and choose the main idea.

(Đọc bài đăng trên blog của Emily và chọn ý chính.)

1. Emily and her family use media very similarly.    

(Emily và gia đình cô ấy sử dụng phương tiện truyền thông rất giống nhau.) 

2. Emily and her family's use of media has changed over time.

(Việc sử dụng phương tiện truyền thông của Emily và gia đình cô ấy đã thay đổi theo thời gian.)        

3. Emily and her family enjoy using media.

(Emily và gia đình cô ấy thích sử dụng phương tiện truyền thông.)

How My Family Uses Media

Emily Allen    

July 12, 2023

Hey, everyone! This week, we learned about different forms of media, and that got me thinking about how my family uses media. I have noticed that the types of media my family uses have been changing over the last few years.

My family loves baseball, and we have always watched the games on TV. But recently, I've been using social media to get news about it. I mainly use it to follow the pages for different teams and get up-to-the-minute updates on games and players from all around the country. I've been posting videos of exciting plays on my page so my friends and I can comment on them. Now, I feel confident when I talk about baseball with my family members.

My family stopped buying newspapers and magazines about a year ago to save paper and help the environment. I used to enjoy reading fashion magazines, but recently I've been following a few online fashion sites, so I don't really miss print magazines. My parents used to read the newspaper every day, but now they get the news online, and they love it. I don't read much online news though I do occasionally use it to research stuff for school.

Of course, we have a radio and television, too. Ever since I was a little kid, my family has gathered around the TV on Sunday afternoons to watch sports and game shows. It's a kind of family tradition, so I don't think we'll ever get rid of our TV. As for the radio, I think it's a bit outdated, but my grandfather still keeps it to remember the old days.

That's how my family uses media. How about your family? Let me know by commenting below!

Tạm dịch:

Gia đình tôi sử dụng phương tiện truyền thông như thế nào

Emily Allen

Ngày 12 tháng 7 năm 2023

Nè mọi người! Tuần này, chúng ta đã tìm hiểu về các hình thức truyền thông khác nhau và điều đó khiến tôi suy nghĩ về cách gia đình tôi sử dụng phương tiện truyền thông. Tôi nhận thấy rằng các loại phương tiện truyền thông mà gia đình tôi sử dụng đã thay đổi trong vài năm qua.

Gia đình tôi yêu thích bóng chày và chúng tôi luôn xem các trận đấu trên TV. Nhưng gần đây, tôi đã sử dụng mạng xã hội để biết tin tức về nó. Tôi chủ yếu sử dụng nó để theo dõi các trang của các đội khác nhau và nhận thông tin cập nhật mới nhất về các trận đấu và người chơi từ khắp nơi trên đất nước. Tôi đã đăng các video về trận kịch thú vị trên trang của mình để tôi và bạn bè có thể bình luận về chúng.

Bây giờ tôi cảm thấy tự tin khi nói chuyện về bóng chày với các thành viên trong gia đình.

Gia đình tôi đã ngừng mua báo và tạp chí khoảng một năm trước để tiết kiệm giấy và góp phần bảo vệ môi trường. Trước đây tôi rất thích đọc tạp chí thời trang, nhưng gần đây tôi theo dõi một số trang thời trang trực tuyến nên tôi không thực sự nhớ tạp chí in. Cha mẹ tôi thường đọc báo hàng ngày, nhưng bây giờ họ đọc tin tức trực tuyến và họ rất thích nó. Tôi không đọc nhiều tin tức trực tuyến mặc dù thỉnh thoảng tôi cũng sử dụng nó để nghiên cứu nội dung cho trường học.

Tất nhiên, chúng tôi cũng có đài phát thanh và truyền hình. Kể từ khi tôi còn nhỏ, gia đình tôi đã quây quần bên TV vào những buổi chiều Chủ nhật để xem các chương trình thể thao và trò chơi. Đó là một loại truyền thống gia đình, vì vậy tôi không nghĩ chúng ta sẽ từ bỏ TV. Còn chiếc radio thì tôi nghĩ nó hơi lỗi thời nhưng ông nội tôi vẫn giữ nó để nhớ về ngày xưa.

Đó là cách gia đình tôi sử dụng phương tiện truyền thông. Thế còn gia đình bạn? Hãy cho tôi biết bằng cách bình luận bên dưới nhé!

Xem lời giải >>

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